Article by Andy Orton, Founder of DotPerformance
It’s not common for agencies to bring photography in-house. After all, there are talented freelance photographers everywhere. So why did we do it? Because we had no choice—it wasn’t just about having great photos; it was about having the right photos.
Let’s start with our work on film sets. We’re always filming something, but film crews are not photographers. Clients would often ask us for stills—understandably so—but snapping a still isn’t the same as setting up for one. A film set is focused on motion, not moments. That disconnect was the first clue that we needed a dedicated approach.
Then there’s branding and web design—two things we do a lot of. You’d be amazed at the photos clients provide. Anything from a headshot snapped on an iPhone in a poorly lit room to a product photo that’s blurry and lifeless. Trying to build a sleek, professional brand with subpar visuals is like trying to bake a cake with stale flour. It just doesn’t work.
Bringing photography in-house wasn’t about replacing freelancers; it was about consistency. It was about creating visuals that align perfectly with the brand, the website, and the entire strategy. By having Nico on board, we can control every detail—from lighting to colours to the tiniest reflection in a product shot.
In the end, it’s simple: if you want something done right, sometimes you’ve got to do it yourself. And with a state-of-the-art studio and a photographer who understands branding as deeply as design, we’re now able to ensure every visual tells the right story.
More Than Just Photography: Fuel for Brands, Websites, and Social Media
Photography is the foundation of everything we design and build. It’s the assets for your website, the hook for your social media, and the visuals that define your brand identity. Nico’s lens ensures your colour, aesthetic, and message are consistent and compelling across every platform.
We don’t just take photos; we craft visuals that:
- Reflect Your Brand: Every image aligns with your theme and message.
- Champion Your Colours: Consistent and powerful use of your brand palette.
- Integrate Seamlessly: Designed to work across all branding and marketing efforts.
- Drive Results: Creating assets that inspire trust, emotion, and action.
What We Offer
From our purpose-built studio to on-location shoots, we create visuals that enhance your brand:
- Headshots: Confidence and professionalism captured in a single frame.
- Product and Packaging Shots: Stunning visuals that make your products stand out.
- Personal Branding Photography: Showcasing your expertise with precision.
- Fleet and Premises Photography: Highlighting your scale and professionalism.
- Environmental Photography: Authentic captures, on-site and in the moment.
- Behind-the-Scenes Moments: Building trust by showing the human side of your brand.
- Event Coverage: Documenting milestones with memorable visuals.
All of our branding and website design services will typically incorporate photography into the budget, however we're now inviting you to ask us to quote for independent photography work.
Please though, no weddings. That's not us.
